The study of the genre fantasy 

What is Fantasy?

Fantasy is living in an alternative world where the world is portrayed as a perfect place where magic or supernatural things may occur. In numerous of fantasy movies writers include a different variety of level of fantasy it can either go to the extremes, be in the middle, or it could include it every little moment but not all fantasy movies have the same level of fantasy factors in it. Fantasy is storytelling that can be displayed by gods, mythical beats, or ancient mythologies. Fantasy is mostly targeted to youthful audiences and some specific movies can have some adult audiences depending on the movie and its popularity. Fantasy is a average budget genre to film it is not the highest budget or the lowest either. 

Content & Techniques

The movie series 'Harry Potter' is a great example of the fantasy genre. It includes the basic elements of a fantasy genre film. It has mythical creatures and unrealistic magic that is shown and used throughout all the movies. Harry potter uses high production values as it uses lots of editing and techniques in order to create the the fantasy seem as realistic as possible. Other popular fantasy films that are like 'Harry Potter' are 'Game of Thrones' and 'Lord of The Rings'. All of these three films are similar as they have a large audience who are diverse, they can go from young ages to even older ages. These films have positive outcomes and have a high use of background music. Sound is an important factor in this genre. The way film creators use sound in these films has a purpose of making the audience feel the films on a deeper level and make it seem as realistic as possible. Most iconic fantasy films like the ones that are shown have their personal soundtracks and are personalized just for the movies. 

Marketing:

Marketing for the genre fantasy has to be created with the thought of who will watch it meaning what is the audience like. For most fantasy films the target audience is the youth but for some films it can average out to some adults too. But for the most part it is directed and a young audience. So, for the marketing strategies its shown to be colorful and fun looking. Colors that pop that can attract the eyes of a young person who is most likely to be interested of the film. The mythical creatures is an important inclusion that can attract a certain audience, the mythical creatures in a way tell the viewer what the film could be about. The film 'Alice in Wonderland' is a good example of marketing strategies used on fantasy films to attract its younger audience. It has bright colors and it includes its fun looking mythical creatures. 

Film Sample Analysis:

The film 'Twilight' (2008) is a fantasy film that features (Kristen Stewart) moving to the state of Washington where she finds a mythical creature (Edward) who is a vampire and throughout the series both the human and mythical creature fall in love and run into many obstacles. The film also has more mythical creature like humans who turn into wolves and some of the vampires have powers that can be strength or predict the future. The film has very high production that is used with green screens to have the film look at realistic as possible. The film is hyper-real which it shows real factors of the world but mixed in with mythical creatures. The films use many fast motion technique movements to show the caos the film brings. 

The film 'Edward Scissorhands' is a fantasy film that features Edward  (Johnny Depp), who lives in a scary house in a small town. He is a robot made in a factory who was abandoned by his creator after he passed from old age. Edward who is feared by many for his unrealistic looking body structure (his Scissorhands). The film is hyper-real, since its based in a normal small town in Florida that is in the real world but with small unrealistic factors which is a very human like robot with Scissorhands. The film uses lots of background music that helps the audience create a bond with the Edward Scissorhands who is constantly trying to sit in throughout the movie in a town where no one is like him.

Sources: 

-       https://media.edusites.co.uk/article/fantasy-genre-codes-conventions

- https://www.masterclass.com/articles/what-is-the-fantasy-genre-history-of-fantasy-and-subgenres-and-types-of-fantasy-in-literature#what-are-some-great-examples-of-fantasy-literature